by Akhileshwari Anand Raj
Social media is the ‘new’ medium of communication. As a home baker, you can use this tool to boost your business. This is optimal in an era where managing one’s digital presence has become essential.
In recent times, there has been a massive increase in both accessibility and variety of social media tools. A key factor of attraction in cakes, bakes & desserts is the aesthetic value involved. It becomes pertinent to note that one must be able to showcase her/his talent to the consumers. Social media outreach and social media engagement are both integral cogs for a successful marketing campaign. While home bakers are usually reliant on word of mouth, it is time to move onto a concept of mouse system. So let us get started!
A tool that has been a reliant marketing tool with a capability to create traction is Facebook. The social media website has a broad user base and can capture the views of a wide variety of users across age groups. Facebook’s system allows you to connect with users with specific interests. Hence you can target a part of the user base, which is specifically looking for the cakes, cupcakes and desserts that you are selling.
Start your campaign by creating a Facebook page with the appropriate name, information and design. This way, customers can reach you easily for business enquiries. Do remember to check your messenger on Facebook because several people might reach out to you directly on the platform itself. There is also a way to set automatic responses on Facebook messenger, so as not to lose any potential client while you are away.
Dont focus on hashtags for posts on Facebook.
Best time to post on Facebook - Post regularly and with timely intervals between 1 pm to 4 pm on weekdays on every other day and then on the weekends as there is maximum traction on the weekends.
Another tool that has gained popularity in recent years is Instagram. The user interface of the tool is one of the best in class. It provides the required mechanism for showcasing the aesthetic value of your beautiful creations. In addition to this, it is also able to create a simple feedback mechanism tool for one to optimise her/his social media campaign. An important thing to remember is to establish a theme and build a community. By doing this, one can develop a strong brand following and consistency. Create a business account on Instagram and link it to your Facebook page. You can create a post on Instagram and select Facebook to simultaneously post on both Facebook and Instagram accounts.
Hashtag is a very important tool in Instagram. So, carefully, choose the right hashtags selectively to ensure that your work is displayed in an accessible manner to your audience on the platform.
Best time to post on Instagram - Post regularly and with timely intervals between 11 am to 1 pm and 7 pm and 9 pm on Monday, Wednesday, Thursday and Sunday.
Pinterest is an alternative platform for showcasing one’s designs across various communities and community boards. Create a business account on the platform and a board for your product offerings. If you have an existing Instagram, Facebook or a blog connect these three aspects to your board on the platform.
You can't blog on Pinterest since the length of descriptions and comments is limited, but you can pin your blog articles and people will click through to read them if they're interested. But you can certainly put your spin on your comments and descriptions to showcase your brand. Use this tool to create a positive feedback loop and reroute your traffic back to your main social media pages.
It is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website than any other social media source. It can serve as the perfect gateway for one’s other platforms to show through in this regard. A key factor is to ensure that there is optimum keyword selection which provides for good mapping of all the posts that have been uploaded.
Best time to post on Pinterest - Post regularly and with timely intervals between 8 pm to 11 pm on weekends.
It is a great platform to create your online bakery store, share the catalogue of your baked products with your customers, gather reviews, accept payment securely and keep your customers informed with baking & delivery status. HomeBakers.co.in platform provides you with various advantages over other social media platforms:
- Create your own FREE and Google SEO friendly online bakery store with a catalogue of your baked creations to share with your consumers.
- You can upload the menu of your baked creations prices, delivery dates, open/closing hours and time off. This will make it easy and convenient for existing and new customers to view what you offer.
- Seek ratings & reviews from your customers: Cake buyers prefer to go to the home baker that has a reputation as well as good ratings. You can share the link of your store with your consumers to seek their these ratings and reviews on their past purchases from you.
- Securely accept payments for your orders through multiple payment methods: You can share the link of your store with your consumers and ask them to select a cake design, checkout and pay for their order in advance. This would help you build trust amongst your consumers.
- Manage your orders and notify the status to your customers - processing, ready, dispatched.
HomeBakers charge a fee of only 5% on the confirmed orders. In order to register as a home baker and list your cakes, cupcakes, cookies or any other desserts by occasion, follow this link - https://homebakers.co.in/how-to-register-as-a-baker/.
Using these tools in tandem will help any business owner to leverage the unique aspects of technology that is present with them to boost sales and traction for their products. And remember, the key to social media success is personal engagement. One must be able to engage with her/his follower base to ensure long term success.
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